Customisation and personalisation.
time2023/07/12
- On discussing the trend towards private customisation and personalisation..
Customistion and Personalization
Bespoke and personalisation are two related but different concepts that have different meanings and applications in the field of fashion：
Made-to-Measure(M-T-M):
Is the process of creating garments to the client's specific measurements and requirements. This customised clothing making process usually involves detailed measurements and communication between the client and the designer to ensure that the clothing is perfectly suited to the client's body shape and preferences. Privately tailored garments are usually made specifically to the client's individual measurements and requirements to ensure a perfect fit and wearing experience. This customisation process usually requires more time and effort as each garment is made to the client's specific requirements.
Personalization:
refers to the process of meeting specific consumer needs and preferences by making personalised modifications and adjustments to existing clothing items. The process of personalisation can involve changing colours, patterns, decorative details, cuts, etc. in order to make the garment more in line with an individual's style and taste. This type of customisation is usually based on existing designs and styles, with personalised choices and adjustments being made to make the garment more responsive to the consumer's individual needs.
Private customisation has many advantages in the field of fashion:
Perfect fit：
Privately customised garments are made to the client's exact measurements and body shape to ensure a perfect fit. Compared to buying off-the-shelf garments, private customisation avoids the problem of improper sizing due to standard size discrepancies. This makes the garments more comfortable to wear and shows off the wearer's strengths and body shape.
Unique style：
Privately tailored clothing can be designed and made to be unique according to the client's personal preferences and style.The wearer can choose the fabrics, colours, patterns and detailing they prefer, thus expressing their unique personality and style. Such customised garments make the wearer stand out from the crowd and reflect the uniqueness of the individual.
Exclusive services and experiences:
The process of private customisation usually involves interaction and communication with a designer for a more personalised service and professional advice. The designer will provide customised advice and design solutions based on the client's needs and preferences to ensure that the final garment meets the client's expectations. This personalised service and exclusive experience allows the wearer to feel specially treated and receive a garment that meets their needs.
High quality and durability:
Privately customised garments are usually made from high-quality materials and are produced with greater attention to detail and craftsmanship. This results in better quality and durability of privately customised garments that can be used and kept in good condition for a long time. Compared to mass-produced off-the-shelf garments, privately customised garments are more focused on quality and sophistication.
Individual needs fulfilment:
Privately tailored clothing can be tailored to meet the specific needs and requirements of the consumer. Whether it is a need for a special occasion, such as a wedding dress or formal evening gown, or a consideration for a particular body type or physical feature, such as the need for a special cut or to hide a specific area, private customisation can provide a solution based on individual needs. This allows the wearer to feel confident and satisfied that they are getting a tailor-made garment that can meet their specific needs.
Overall, privately tailored clothing offers the advantages of perfect fit, unique style, exclusive service and experience, high quality and durability, and fulfilment of individual needs. This customisation gives the wearer more choice and freedom to have distinctive clothing that expresses their personal uniqueness and style.
Personalisation has many advantages in fashion ：
Accentuate personal style:
Personalised clothing can help the wearer to accentuate his or her personal style and uniqueness. By making personalised modifications and adjustments to the garment, such as changes in colour, pattern, cut and decorative details, the wearer can showcase their unique aesthetic sense and personality traits. This personalised style makes the wearer stand out from the crowd and accentuates their individuality.
Meeting individual needs:
Personalised clothing can meet the specific needs and preferences of consumers. Everyone has a different body type, shape and preferences, and through personalisation, such as adjusting length, elasticity and neckline shape, clothing can be better adapted to an individual's physical characteristics and needs. This customisation makes the wearer feel comfortable and meets their specific requirements for the garment.
Expressing individuality and creativity:
Personalised clothing offers the wearer the opportunity to express their individuality and creativity. By choosing their favourite colours, patterns and decorative details, the wearer can match the garment to their personality and convey their own unique style and attitude. This freedom and creativity allows the wearer to display their personality and taste in their clothing.
Providing a unique shopping experience:
The personalised clothing shopping process provides consumers with a unique shopping experience. Unlike the traditional purchase of off-the-shelf clothing, personalised clothing shopping usually includes interaction and communication with a designer or professional advisor. Consumers can participate in the design and customisation process of the garment and experience exclusive service and personalised advice. This customised shopping experience makes the wearer feel specially treated and adds to the enjoyment and satisfaction of shopping.
Overall, personalised clothing has the advantage of highlighting individual style, meeting individual needs, expressing personalities and creativity, and providing a unique shopping experience. Personalised clothing allows the wearer to express uniqueness in fashion, meet their individual needs for clothing, and experience exclusive service and personalised advice. This customisation makes fashion more personal and diverse, in line with consumers' quest for uniqueness and individuality.
As such, personalisation focuses on creating brand new garments based on the customer's measurements and requirements to ensure a perfect fit and a personalised experience. Personalisation, on the other hand, involves modifying and adapting existing garments to meet the specific needs and preferences of the consumer. Both emphasise the importance of individual needs and personalisation, but there are some differences in how and to what extent it is implemented.if you would like to know more please contact us.
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